Segmentation

In an ever harder quest for attention, the demands for relevancy have increased year by year, month by month. In Apsis Newsletter Pro, you find functions that are powerful yet easy to use helping you create relevant, personalized and interesting content.

Filtered content in newsletters

It is easy to filter parts of a newsletter, so that they are sent only to recipients with a certain profile. This is a good way to create a single newsletter that is delivered in hundreds of specialised versions.

Filtered circulars

It is easy to filter content – and using the same logic, it is also possible to filter entire circulars, so that it is only sent to e.g. Golf players in London or business customers in New York.

Braided content in newsletters

The classic phrase ”Hello ##Surname##!” is still used with varying success. But the technique is highly useful in Apsis Newsletter Pro, where it might be used to give recipients not only unique texts, but also selected product recommendations and links.

Our filters

We are quite proud of the filtration in Apsis Newsletter Pro. The filters let you use demographic data, click history and open rate history, relative and absolute date fields and even survey answers from Apsis Newsletter Pro to give your recipients accurate content.

Filtered newsletter